The direction of your business’ online presence is a decisive step forwards – or backwards. Your website positions your business in a virtual marketplace operating 24 hours a day 7 days a week. If you don’t have an online presence, you are losing business, fast.
No Website is Better Than a Bad Website
Potential customers look you up online before visiting your physical location or contacting you. If your website is hard to navigate, sloppily put together or too generic, your visitors won’t hang around. It’s better to have no website at all than a website that damages the way the world views your business.
Cracking the Custom vs Template Website Design Debate
Your online presence is your first impression. It’s crucial to be considered consistent, relevant and visible. With so many businesses competing for attention, it’s vital you stand out from the crowd.
Choosing between a custom design and template website design often comes down to business’ needing a website quickly and on a shoe string budget, so it’s important to understand the issues waiting further up the road if you choose a template website design.
What Does Your Website Say About Your Business?
Not all templates are compatible with mobile phone and tablet devices. Most of your potential customers search for products and services on these devices. It makes no sense to turn business away with an incompatible design.
Template coding can also be out of date for web browsers such as Chrome, Safari, Firefox and Internet Explorer. This means you are out of sync with Google rankings. Outdated template coding also affects website loading time which is one of the fastest ways to lose visitors.
When in Doubt, Customise
Engaging a local web design outfit such as Peterborough web design www.routetoweb.co.uk means you are investing in your business’ future. You are able to reimagine your business’ online presence with a platform that showcases your product or service in the best possible light.
Don’t forget that if you are on a budget there are funding options and grants available.
Web design is a multi-faceted, complex process absorbing aesthetics as well as shrewd business and marketing fundamentals to position your business with its own voice, standing on its own two feet, ready to conquer the online market.