The importance of having an online presence

Many businesses still don’t have a solid online presence and if you have recently set up a new business or even if you’ve been established for a while, you really do need a website. If you don’t, you could be missing out on a lot of business opportunities. If you do have one then you need to make sure that it’s really working for you. Let’s see some of the reasons why an online presence is crucial in today’s digital marketplace.

We all love saving money and why print off thousands of brochures and distribute them, when you can say it all on a website. Printing is costly and will need to be repeated regularly, whereas it’s a lot easier to update a website with new products, services or special offers.

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Every business needs customers so reach out and attract more of them with a website that is both informative and functional. Did you know that more than 2.4 billion people use the internet every single day and of those, 90% make online purchases or contact a business they’ve seen online. Now you can see the huge potential, you need to get yourself out there. For Web design in Tunbridge Wells, visit http://www.targetink.co.uk/

Looking professional is another great way to attract customers and having a well presented and stylish website will make you look professional, trustworthy and consumers are more likely to want to do business with you. A website that doesn’t function well or looks out- dated will give customers the impression that you’re not even in business anymore. A professional website gives you instant credibility. Use your website as an opportunity to tell everyone what you do, how proud you are to do it and show off a little. You know you’re great, so spread the word.

The internet has opened up a new world of marketing opportunities which you can make use of through low cost marketing tools on your website. Social media is another great tool you should consider for business use. Getting your business on Facebook and Twitter with regular updates and special offers for ‘likes’ and ‘shares’ is another fairly easy and low cost form of marketing.

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The great thing about a website is that it can be accessed 24/7 without any of the restrictions of a physical store. Your services can always be there for your customers and they can make bookings or buy products while you sleep! You can also save a fortune on customer service by responding to emails quickly and also making use of an FAQ page which might save a customer from having to contact you prior to a sale.

Having a regular news update feature or blog on your site, can really help you to connect better with customers and keep them informed of latest developments, promotions, product reviews, events and photos. Regular updates will show how much you care about your business and the industry you’re in and demonstrates that you’re very much open for business!

 

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