Understanding Responsive Web Design for Your Brand

Over the past ten years, the popularity of mobile and smart devices has exploded to the point where the idea that web design was once just about desktop PCs feels like something from the dark ages. It’s critically important that you understand how to harness responsive design to get the optimum advantage for your business.

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What Is Responsive Design?

A traditional website would have a consistent appearance regardless of how it was being accessed, causing a number of frustrations for users. Responsive design solves this by reconfiguring the layout and display of a site to work well on the device that is being used. For example, a website might display a large banner image and sidebars on a desktop, but may drop these things when viewed on a tablet or mobile phone rather than simply presenting a shrunken version of the same layout. The aim here is to make a site easy to navigate and read on any device.

How Can I Make This Work for My Brand?

Your basic aims should be to not only design a site that will reach as big an audience as possible but also will load quickly and perform well for every user on any device. It goes without saying that touch functionality and high-quality design elements are essential.

If you need further advice on responsive design, from Lincolnshire Web Design or digital marketing in Loughborough, there are plenty of specialist companies that can help, such as https://perspectivedesign.co.uk/. You can also find useful information online.

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A checklist of other aspects of design to consider would include the following:

– Is your business e-commerce focused? If so, you will need responsive design for your shopping and checkout functions to encourage repeat business.
– Page functionality – your site needs to load quickly, perform the tasks needed in a user-friendly way and look good.
– Digital presence – every business can benefit from using digital communication and social media to reach as many customers as possible.
– Shareable content – by providing your customers with interesting and relevant content such as blog posts, emails, promotions and articles, you encourage them to share it with others and increase your reach.
– Building a digital community – finally, and most importantly, make sure your audience can find and follow you easily.

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