When you have started your own company, at some point you will want to design a company logo. Knowing the purpose and use of the company logo is important, as this will help you when it comes to creating your own and offer you guidance on what you are trying to achieve. When it comes to branding and logo design, many people like to use the services of a brand design agency such as https://www.reallyhelpfulmarketing.co.uk/marketing-and-strategic-development-services/brand-strategy-agency/ So what is the purpose of a company logo?
Well, a logo is chiefly there to help people instantly identify your brand. It is not there to sell your business or even to describe it – it is a way to make your business instantly recognisable and identifiable to potential customers.
Fast food chains are a good example of companies that have nailed this. You can be almost anywhere in the world and instantly recognise the ‘golden arches’ of McDonalds in a crowded street and know what you are going to get. The logo does not describe or sell the food in anyway, but this is an example of a logo that has been so instantly recognisable that it can be identified by customers straight away.
It is with this in mind, that the logo only works as well as it can do when it becomes familiar to people. Of course, McDonalds is a huge international success story, but there are many businesses and charities that have been very successful in using their logo to promote their brand.