Author: Sue

Brand Logo Is The Key

Having spent roughly two weeks on coming up with the perfect story and identity behind our team, I can say with almost point blank conviction that Logos are far too underrated. Let us concoct the story this way: your business cycle and your processes are optimized, your clients are excessively happy and you are receiving … [Read more…]

Small Business Accounting Software Builds A Solid Foundation

A structure, it is often said, is only as strong as its foundation. In this sense, a small business that uses an effective set of accounting software can indeed claim a very solid foundation. The business structure built on a foundation of generally accepted accounting procedures will have better chances of success. Its records and … [Read more…]

How do companies market flooring to millennials?

Millennials, those people born between 1980 and 2000, are a big part of the economy. They make up a quarter of the world’s population and have a lot of spending power, something which is only going to increase in the coming years. Millennials are savvy consumers, but just how do companies reach out to them? … [Read more…]

What You need to Know about Marketing Automation

Marketing automation is a software platform or set of technologies for managing and improving customer experience through automation of various marketing tasks. The focus is on improving individual customer experience, since that will ultimately drive up sales and build customer loyalty.

Interactive Adverts: The Future of TV Advertising

As technology develops and we become more and more attached to our screens, be it television, laptop or smartphone, the advertising world is having to continually adapt itself to best suit the mediums we populate the most.

Planning Your Exhibition Stand

Planning an exhibition can be complex and time consuming but it’s vital to get it right. Take a look at the advice below and avoid some of the most commonly made mistakes: Image Credit Do Start with a comprehensive list of aims and objectives. These should be quite specific and achievable. For example, your aim … [Read more…]

Brexit, what Brexit? £45m of new commercial property deals complete in Northern Ireland

Unlike other locations in the United Kingdom, the commercial property market in Northern Ireland has not suffered from a lack of consumer confidence or buyer uncertainty. Image Credit In fact, compared to England’s reported drop of nearly 2% in the business property selling sector since summer 2015, and a post election rush to withdraw investments … [Read more…]

Optimisation: How Google ranks mobile-friendly sites

Even small businesses that operate their own websites will have been incapable of ignoring the news that Google now takes mobile optimisation into account when ranking sites with its search algorithms. Image Credit This is a step taken in response to the rocketing number of smartphone and tablet users who browse almost exclusively from their … [Read more…]

Voice Over IP: What is It, and How Can it Improve Your Business?The traditional phone line is such a staple for communication in most businesses that it likely wouldn’t cross your mind to seek out an alternative – but with hosted telephony options becoming more and more prevalent, it’s becoming clear that you could save yourself a lot of money and hassle by switching. Is this a totally new concept to you? Then take a quick look at our guide to learn more. What is It, and How Can it Improve Your Business? What is Voice Over IP (VOIP)? VOIP stands for Voice Over Internet Protocol, and is essentially a means of voice communication transmitted online rather than over a standard telephone connection. The most well-known example of a VOIP provider is Skype, which allows you to make telephone calls and video calls over the internet. Essentially, you’re using the internet as your telephone, rather than a traditional landline! How is it good for business? There are a number of benefits to using VOIP communication internally, whether you’re a small team or a large company with several offices to connect. Less hardware, less management An in-house telephone system usually requires a lot of initial outlay – you need to set up a private branch exchange to connect your internal systems, as well as installing and maintaining your own hardware to keep the connection up and running. Hosted telephony systems deal with this for you – meaning you don’t need to find space for the equipment, or hire anybody to install and upgrade it for you. It’ll all be set up for you at the point of sale. Flexible If your business has people in different places – perhaps in different offices, or even working from home or on the road – a cloud-based telephony system like the one offered by InTechnology is a great alternative to company phones or a complicated connection system. Connection via a shared online space means that all your colleagues receive the same level of service and reliability, whether they’re in the office or travelling to meet a client. Easy to manage Just as you don’t need to hire anyone to maintain your equipment, you also won’t need specialists on hand when you want to make changes to the system. Your VOIP provider will handle it all for you, as well as making the appropriate security and hardware upgrades when necessary – so you can just log on and be ready to connect with your business in no time!

The traditional phone line is such a staple for communication in most businesses that it likely wouldn’t cross your mind to seek out an alternative – but with hosted telephony options becoming more and more prevalent, it’s becoming clear that you could save yourself a lot of money and hassle by switching. Is this a … [Read more…]