With more consumers using a variety of devices to browse online, it is now more important than ever to have a responsive website.
What is a responsive website?
As this Statista graph illustrates, mobile now accounts for more than 50 per cent of all global web traffic.
Responsive websites deliver a consistent and high-quality viewing experience across all devices, including desktop and mobile. Investing in a responsive website means that regardless of the device a visitor is using to access your online presence, they will find it easy to engage with and the page loading times will be kept to a minimum.
When looking for a company that specialises in web design Surrey, such as https://www.akikodesign.com/design/web-and-digital/, your chosen partner must demonstrate an understanding of how to balance form and functionality for the best outcomes.
What are the advantages of a responsive website?
As the overall browsing experience is far superior on well-designed responsive websites, it has many benefits. These include:
Reduced bounce rate
When users can engage with the content they are looking for without being interrupted, they are less likely to want or need to look elsewhere for the information they are seeking.
SEO benefits
Search engines only want to direct their users towards websites that will deliver the best experiences. By investing in a responsive website, it will offer the consistency and quality that search engines are looking for. This will have a positive impact on your rankings in the key search engine results pages.
Cost-effectiveness
As you only need one version of a responsive website, you won’t need to keep up with the various maintenance costs that come with having a selection of sites and applications that are each designed to suit different devices and screen resolutions.