It’s no secret that the online landscape is a fast-paced and dynamic place to be. This means that advertisers need to use a variety of strategies to capture the attention of their target audience.
As this Forbes article explains, online media has become much more sophisticated over the last few years and display advertising has been at the forefront of adaptation and innovation.
So, let’s take a look at 4 banner ad types that you need to know about.
Animated banner ads
HTML5 banners, examples of which can be seen at https://thebannermen.com/banners/animated-ads/html5, can leverage a variety of different media, including video, text and GIFs, to capture the attention of an audience. Animated graphics are also an excellent way to clearly explain services, products or processes, providing audiences with clear, relevant and valuable information.
Pop-up banner ads
Pop-up ads are one of the most attention-grabbing forms of display ads. However, failing to immediately capture the interest of an audience does mean that they run the risk of being a bit of a nuisance on the page.
Run of site banner (ROS) ads
While pop-ups are placed directly in front of their audience, ROS ads can appear at the top or bottom of a page and almost blend into the background on a web page. Advertisers don’t have as much control over the placement of this type of banner ad, but they can include engagement-boosting interactive elements to drive beneficial outcomes.
Expandable banner ads
Expandable ads can be either ROS or pop-up and users can choose to expand a small ad into a much larger display to engage with additional media and messaging. It is also possible for advertisers to automatically configure the expansion of the ad. However, this could disrupt a user’s experience so some caution is required here.