The online world is rapidly growing, and businesses have adapted to this demand from customers. This is why if you want to be successful, it is crucial that your website is standing out for the right reasons. Here are some of the things that can be wrong with your site, and stop your business from being as successful as it potentially could be…
Site Speed – The speed of your website is essential. In this modern world nobody wants to spend ages sitting and waiting for a site to load up. Having a slow website is a fairly simple thing to fix that could be putting many customers off so it makes sense that this is one of the first things that you get sorted if your site is slow. Contact a professional like this web design Gloucestershire based company to get this fixed.
People can’t find you – You can have a great website but if nobody can see it then it doesn’t matter. This is why online marketing and search engine optimisation are also really important for modern businesses to be able to be found online.
The site isn’t user Friendly – When creating a website, it can be tempting to add in lots of flashy extras – videos, bright colours and buttons in order to stand out. But this can be overkill and put people off who may find it confusing and difficult to use. Look at sites like Amazon – they are simple, professional and effective.
Letting your users shape the site
Some businesses spend thousands on a website and still see no rise in engagement or sales, often because the site reflects what the business wants rather than what users need. Traffic, engagement and sales are the goals, but you only get them by putting users first.
Functionality should come before looks. Filling pages with HD video, large images and long blocks of text can slow a site down, and most visitors leave a slow site quickly, however good it looks. Test the site in several browsers, check that videos load in each one, and if it does not work properly somewhere, consider a redesign. People now spend more time online on mobiles than on desktops, so a site that is not optimised for phones risks losing many of its visitors.
The simplest way to find out what users want is to ask them. Send a newsletter to existing customers or post a short survey on the site, with questions such as what they come to do, what they would change and what they feel is missing.