Search Engine Optimization (SEO) is a very competitive strategy with a rapid growth rate. SEO is a vital tool, which helps you attract more traffic to your website by increasing your Search Engine Rankings. In this ever-evolving market, you need to gain extensive knowledge to get your competitive edge. SEO practices keep on changing methodologically to increase the quality of content available to internet users. Due to this, as an SEO expert, you need to keep yourself posted about new practices.
Various conferences are held annually to help SEO experts gain required knowledge of the latest updates in the SEO field. Attending such conferences helps you stay on the top of new practices and offer quality services to your clients before your competitors. A brief introduction of the top three SEO conferences to attend in 2018 is mentioned below.
SES
Search Engine Strategies (SES) is one of the leading international events held annually. The primary focus for this conference is Social and Search Marketing. Discussion on different strategies and best practices is just a part of this conference. In this conference, SEO experts from different industries meet and discuss latest practices and their potential impacts on the services and service providers. This conference attracts entrepreneurs and even representatives from different renowned search engines. In this conference, experts provide information on different topics that help you learn about new techniques and implement them in an internet marketing campaign for your business.
SMX
Another famous international marketing conference called Search Marketing Expo (SMX) provides updated news on the Search Marketing. The credit for the initiation of this platform goes to Third Door Media. This conference provides a stage for some of the most intelligent minds in Search Marketing to gather in one place. Apart from Search Marketing, the other important topic for this conference is Social Media Marketing. With the advent of Social Media Marketing, every business can increase its revenue despite its ranking on search engines. Attending this conference provides you the competitive edge by enabling you to use Social Media Marketing to your advantage in SEO.
PubCon
PubCon is another conference through which you can enhance your understanding of SEO and different practices associated with it. This conference is more of a general nature and provides a platform for business owners to meet with SEO experts. Due to the promotional nature of this conference, you will be able to meet with some of the brightest minds of the SEO industry in this conference. Topics such as Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization and Landing Page Optimization are covered in this conference. Some other topics, geared towards business owners will also include understanding of keywords, SEO tools, the effect of Google’s algorithm change on link building and social media reputation management. Since this conference is highly informative and covers a large variety of subjects, you can understand the marketing options of your business in a better manner by attending it. You will be able to promote your business effectively if you have a good understanding of the concepts underpinning SEO and SEM techniques. Furthermore, you will be able to meet some of the best SEO experts that the industry has to offer.
The best part about these conferences is the fact that attendants are awarded with a certificate of completion. This adds value to your profile as a business owner or as an SEO services expert. Throughout these conferences, you are provided with different training manuals and presentations. Instead of taking short courses to enhance your skillset in SEM and SEO, you will be better off making the most of these conferences.