Ways to improve your website in 2022

Include a contact form

If you want your website to generate more conversions, you need to make sure it is user-friendly. An element of that is ensuring it is as easy as possible for people to find the information they need and to get in touch.

One of the easiest ways to achieve this is by adding a contact form to your website. While it might seem like a no-brainer, lots of websites still don’t employ this simple feature that can have a significant impact on the number of enquiries you receive.

Contact forms allow your visitors to get in touch at a time that is convenient for them – they don’t need to wait for your shop or office to open so that they can pick up the phone (by which time they may well have forgotten or found and contacted one of your competitors).

Furthermore, contact forms are a great tool for gathering user feedback, and can help you to decide what is or isn’t working for your business.

All you need to include is three simple fields:

  • Name
  • Message – a blank field where they can submit their question or comment
  • Email address or telephone number – so that you have a way to respond

 Add a newsletter sign-up

If you send out an email marketing newsletter, you’re probably always on the look-out for new sign-ups.

One of the best ways to generate subscribers is by adding a sign-up form to your website. Not only will this allow you to reach a larger volume of potential sign-ups, it will also save you time. If you can get your website sign-up form to link directly with your email marketing software, you can eliminate the process of manually having to add your new subscribers to your mailing list.

Here are some of the places to consider adding a newsletter sign-up form:

  • In the footer of your site
  • On your “About Us” or “Contact Us” page
  • In the navigation/menu
  • As an on-screen pop-up

Once you’ve gathered enough subscribers, you can start marketing to them more periodically and hopefully get some return on your investment.

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Incorporate social media

The more people that see and share your content, the better. This increases your potential reach and helps to make your brand known to people you may never otherwise have access to. In turn, this can help you to generate more website visitors and higher search engine rankings.

To maximize your number of followers, make sure that your social media profiles are integrated into your website. You can do so by adding feeds, share buttons and profile links to your site. Then all it takes is one share or retweet to get the ball rolling!

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Add website analytics

Whether you choose to use Google Analytics, Pingdom or any of the similar services on the market, getting to know why and how people use your website is really important.

By keeping a close eye on your analytical data and reacting to the statistics accordingly, you can transform your website into a tool that your visitors love using, and that will benefit your business.

For more information about any of the above, why not seek the help of a digital marketing agency, such as BEO Belfast based Ryco Marketing. This post only scratches the surface of the things that can be done to increase the effectiveness of your website!