Short print runs are suitable for self-publishers, local groups, clubs, small businesses and similar organisations or individuals. They require only a relatively small amount of stock to be held, thus no storage space is required for large quantities of printed books.
What “Short Run” Means in Practice
For most printers, short run means printing less than 500 copies but for some short run can mean as few as 25 or even 50 books. The minimum order for a short run print job should be clearly stated in the quote.
Why Digital Printing Makes It Work
Most short runs are printed digitally rather than by offset litho because there are no plate making costs for digital presses so the initial setup cost is low and does not increase with quantity.
How Per-Unit Cost Shifts
Because of the costs of producing a single copy, the cost per unit will decrease as the number of books printed increases. Thus, although 50 copies will cost more per book than 200 copies of the same book, your budget will allow a larger print run and thus a lower cost per unit. For more on this, take a look at //wheatleyprinters.co.uk/printing-services/marketing-materials/book-printers/swindon/.
Turnaround Times to Expect
For short digital runs, the turnaround time is typically within 5-10 working days from approval of your artwork. Some printers may even be able to offer a faster turnaround for an urgent order, so it’s worth checking with them for the latest lead time before placing an order for short run book printing. Book Printers Swindon is worth getting right.
Finishing Options Still Available
Your short run orders can also be completed with a full range of book finishes. These include paperback perfect bound books, saddle stapled books and soft cover books with laminated covers (gloss or soft-touch matt)
The fact that short print runs can be easily produced also means that in general there is nothing to stop you ordering a small print run.