Search engine visibility is essential for any website. Content on all your pages should be highly relevant to the topic you are trying to cover. Repeat the keyword phrase multiple times throughout the content but don’t stuff the content. Links should point to additional, useful websites and relevant sources. The final step is to make sure your site is indexed by Google. Here are some best practices to keep in mind when writing content for the web.
Include a meta description and title tag. These are tiny bits of text that appear in Google search results. They act as previews of your content and can influence your page’s ranking. In the search results, meta titles and descriptions will appear in blue. They are essential in convincing users to click through and visit your website. Listed below the title, meta descriptions are textual descriptions that describe what your website is about. For advice on Web Design Swansea, contact www.accent-adc.co.uk
Use the keyword phrase in page titles and subheadings. Keyword phrases should be relevant to your site and likely to be searched by Google. Meta-tags are hidden code that web visitors will not see, but “bots” of search engines like Google will pick them up. You can add meta-tags yourself if you have an HTML-code-savvy web design programme. If you do not have the skills to create your own HTML-based site, use Google’s free Keyword Planner to do this.
However, remember that a listing on Google does not guarantee traffic. Search engines use “algorithms” and a combination of page titles and content to determine which pages are more relevant to a searcher’s query. Every search engine has a different algorithm, so there is no one single formula that is guaranteed to work. Google reports that the top result in a search gets 33% of all search traffic.
Use description metadata for your webpage. Meta description is textual description, akin to the window display for your site. A good meta description should be at least two sentences. While it is not a ranking factor, Google monitors clickthrough rates and rewards pages with high CTRs. In many cases, your website will still link to it if it is relevant to the query.
Include links to internal resources and blogs. Using internal resources to link to your blog posts can help you get higher rankings. You can also link to your blog posts from your website page. By doing so, you can make your blog posts more visible. This can also help increase your visibility on search engines.