Your website is not just for show. It can be used to help you sell. Or even just to get people to contact you to contact you.
Keep the Key Action Above the Fold
Make the key action of your website the highest priority on the page and position the call(s) to action above the fold so that they are immediately visible to the user before they start to scroll down the page.
Add Trust Signals in the Right Spots
Reviews, accreditations and even photos of staff and the premises of a business can act to reduce user’s hesitation when purchasing online. However, it is crucial that these are placed in relevant areas of the site so that the user can see them at the right time to have maximum impact. For more on Web Designers Near Me, take a look at https://www.nettl.com/uk/web-designers-near-me.
Structure Navigation for Two Clicks
Visitors can typically only manage to navigate through two clicks before they give up looking for what they need on your website. So it is best to set up the site’s navigation to be as simple as possible, removing anything that would cause the visitor to have to click through too many pages to get to where they need to be.
Write Descriptions Around the Buyer’s Question
A Features list on a product/service will rarely sell a product. Instead, a web designer will rewrite the copy of a product/service around the buyer’s question. For example, will this solve my problem? How quickly?
A fast, clear, and well-organised site turns more of your existing visitors into customers for you – without spending money on advertising.
A well-designed website means that you can sell more to the visitors who already find your website without having to increase your advertising budget.