Marketing automation is a software platform or set of technologies for managing and improving customer experience through automation of various marketing tasks. The focus is on improving individual customer experience, since that will ultimately drive up sales and build customer loyalty.
As technology develops and we become more and more attached to our screens, be it television, laptop or smartphone, the advertising world is having to continually adapt itself to best suit the mediums we populate the most.
Planning an exhibition can be complex and time consuming but it’s vital to get it right. Take a look at the advice below and avoid some of the most commonly made mistakes: Image Credit Do Start with a comprehensive list of aims and objectives. These should be quite specific and achievable. For example, your aim … [Read more…]
Average rental yields have hit an all-time high this year, with the North West of England being named as the top area for growth, by landlords in the residential market.
Unlike other locations in the United Kingdom, the commercial property market in Northern Ireland has not suffered from a lack of consumer confidence or buyer uncertainty. Image Credit In fact, compared to England’s reported drop of nearly 2% in the business property selling sector since summer 2015, and a post election rush to withdraw investments … [Read more…]
Even small businesses that operate their own websites will have been incapable of ignoring the news that Google now takes mobile optimisation into account when ranking sites with its search algorithms. Image Credit This is a step taken in response to the rocketing number of smartphone and tablet users who browse almost exclusively from their … [Read more…]
The traditional phone line is such a staple for communication in most businesses that it likely wouldn’t cross your mind to seek out an alternative – but with hosted telephony options becoming more and more prevalent, it’s becoming clear that you could save yourself a lot of money and hassle by switching. Is this a … [Read more…]
The rate of tax which many companies have to pay in the country that their head office is currently in can be very high. When a business reports healthy profit margins, the vast majority of it is deducted in tax. Consequently, a company doesn’t have as much capital to reinvest in their services or training … [Read more…]
The video-games industry has come a long way since the simple arcade games of the 70s and 80s. Now a it’s a billion-dollar industry, and annual sales of video games in 2012 were twice those of cinema tickets. Forbes has compiled a list of the ten most desirable video-game companies to work for. These companies … [Read more…]
In spite of the increased focus on the impact of social media that many businesses are pursuing to increase e-commerce sales, it seems that organic search is still the best way to generate clicks and conversions.